A WOMEN LED, MINORITY OWNED LAW FIRM LIKE NO OTHER.
CLIFF LLP is an unusual, unique and extraordinary law firm. The grit and hard work of our legal team drives our success. Clients have trusted us for decades with their most important deals, litigation, and projects. Our agile team adapts to challenges presented by the ebb and flow of our clients' business cycles.
CLIFF LLP is proud to offer our clients tailored, individualized solutions to difficult problems.
Welcome to the next level of dedication.
CLIFF LLP has a creative multi-disciplinary law practice and proven track record of providing business centric results in litigation, regulatory, employment, and automotive matters. We stand apart because of our unique approach for individualized client-based solutions with client-driven application.
Spanning decades of experience, CLIFF LLP's legal team is highly regarded for intuitive, efficient and innovative resolutions, uncompromising work ethic, and personalized awareness to each client's unique needs.
Your way. Our legal team.
Juris Doctor - Tulane University School of Law
Bachelor of Arts - University of Southern California
Advisory Board Member - Association of Dealership Compliance Officers
Certified Compliance & Ethics Professional - Society of Corporate Compliance and Ethics
Founder & Managing Partner, CLIFF LLP
Melanie (née Joo) Cliff is a highly experienced legal and business advisor and considered as the "go-to" for challenging business initiatives, often acting as outside counsel for many automotive dealership groups across the state.
Ms. Cliff supervises and directs CLIFF LLP's legal team of five attorneys and legal support staff on complex litigation, class action, and general litigation defense matters. Ms. Cliff's pragmatic, down-to-earth approach identifies the legal liabilities and compliance risks for business teams, allowing for real life solutions in an increasing unpredictable regulatory and litigation environment. Ms. Cliff's long lasting relationship with her clients, often spanning decades, have proven her ability to navigate her clients through the many nuanced regulations and compliance requirements at the federal, state, county and local levels.
Ms. Cliff has also amassed a broad based practice covering state and federal regulatory, franchise, licensing, advertising and distribution matters, where she has directed massive multi-state regulatory projects for major players in the automotive space, specializing on complex issues such as state-specific licensing, advertising, and regulatory frameworks. Recognized as an industry-leading specialist, Ms. Cliff is continuously sought for her knowledge within the automotive and technology start-up space. Ms. Cliff's regulatory work with industry newcomers, including startup electric vehicle manufacturers and internet based automotive companies, has helped identify and shape the direction of future law.
Juris Doctor - Southwestern Law School
Bachelor of Arts - Stanford University
Regulatory Affairs Committee Member - California New Car Dealers Association
Board Member - American Junior Golf Association
partner & chair, labor & employment
Angela Rho is a partner and chair of the Labor & Employment practice at CLIFF LLP. Ms. Rho focuses on providing practical employment advice and counsel with an understanding of the operational challenges faced by dealership management. She regularly partners with human resource departments and dealership management to provide business-minded solutions to challenging employment issues and complying with California’s complex prevailing wage laws, including pay plans. Further, Ms. Rho routinely provides human resource training and works with clients to prepare and implement practical workplace policies to avoid litigation and ensure best practices.
In addition, Ms. Rho’s litigation practice focuses on the defense of wrongful termination, discrimination, and retaliation claims, as well as wage and hour actions. She has defended employers in state and federal court, and before federal and state agencies including the Department of Labor, Division of Labor Standards Enforcement, and Department of Fair Employment and Housing.
Prior to joining CLIFF LLP, Ms. Rho served as General Counsel and Director of Human Resources for a large privately-held automotive group in Northern California where she devoted a significant portion of her practice advising her dealerships on all areas of labor and employment, dealership operations, internal policies and procedures, and the defense of wrongful termination and wage and hour actions arising out of alleged violations of the California Labor Code.
Ms. Rho is a proud graduate of the NADA (National Automobile Dealers Association) Academy where she served as class president while honing her practical knowledge of the automotive industry and dealership operations.
Juris Doctor - Southwestern Law School (cum laude)
Bachelor of Arts - University of California, Santa Barbara
Lisa L. Loveridge
of counsel, CLIFF LLP
Lisa L. Loveridge is a skilled trial attorney with extensive experience litigating all types of civil litigation matters in both state and federal courts throughout California. Ms. Loveridge has represented clients from the automotive, finance, hospitality, insurance industries as well as other general business, bankruptcy, insurance coverage and bath faith matters.
With her vast trial experience, Ms. Loveridge leads CLIFF LLP's trial team in all aspects of complex litigation from inception through arbitration, mediation and/or trial, including pre-litigation negotiations, investigation, discovery, dispositive motions, trial preparation and trial. Additionally, Ms. Loveridge has successfully argued many appellate matters.
As previous in-house counsel for a national insurance company, Ms. Loveridge has also conducted compliance audits of legal costs and fees of insurance defense firms.
Juris Doctor - Syracuse University College of Law (cum laude)
Bachelor of Arts - Michigan State University
contract attorney, CLIFF LLP
Sohela Suri is experienced in civil and criminal litigation, transactional drafting, intellectual property, real estate and regulatory law, both at state and federal levels.
Well-versed in case management and trial preparation , Ms. Suri has worked with a multitude of clients ranging from large, multi-million funding real estate development companies to cutting edge entrepreneurs.
Prior to law school, Ms. Suri also assisted on numerous large cases including the criminal and civil proceedings arising from the Flint Water Crisis, as well as civil proceedings against Michigan State University from the Larry Nassar scandal. .
Juris Doctor - Sandra Day O'Connor College of Law
Bachelor of Arts - University of California, Irvine
Certified Member - Association of Dealership Compliance Officers
chief bottle washer, CLIFF LLP
Michele Joo is an experienced business and corporate law attorney focusing on automotive law.
Ms. Joo consults on day-to-day dealership compliance, operations and legal matters.
Bachelor of Science - San Francisco State University
MS Teaching Credential - California State University, Northridge
senior paralegal, CLIFF LLP
As CLIFF LLP's senior paralegal, Hana Yu assists with all aspects of federal and state litigation and has extensive experience reviewing automotive advertising and leads the firm's paralegal team on all regulatory multi-state projects.
Ms. Yu was previously a paralegal at a national law firm. Prior to becoming a paralegal, Ms. Yu worked as a kindergarten teacher in Southern California.
Master of Arts, Education - Pepperdine University
Bachelor of Arts - University of California, Irvine
Clear Teaching Credential
legal assistant, CLIFF LLP
Irene Fotinakes is CLIFF LLP's amazing legal assistant, and was previously employed as magnet teacher and private tutor for many years.
For larger projects, we call upon our network of highly credentialed contract attorneys and professionals carefully selected based on their years and depth of experience. CLIFF LLP's contract team is a great resource allowing us to keep costs manageable in an ever-changing legal market.
CLIFF LLP's clients include:
- The nation's largest publicly traded online lending marketplace
- The largest privately-owned automotive financial servicing company in the United States
- FinTech Platform enabling the digital retail sales and finance of vehicles
- The first national application-based vehicle subscription and vehicle leasing platform
- Multi-rooftop dealership groups, representing Audi, BMW, Ford, Honda, Hyundai, Kia, MINI, Porsche, Subaru, Toyota, Volkswagen, and Volvo brands.
- CLIFF LLP is also approved by various insurance carriers for litigation defense work.