MELANIE CLIFF

Founder & Partner, CLIFF LLP

Melanie (née Joo) Cliff is a highly experienced legal and business advisor and considered as the "go-to" for challenging business initiatives, often acting as outside counsel for many automotive dealership groups across the state. 

Ms. Cliff supervises and directs CLIFF LLP's legal team of five attorneys and legal support staff on complex litigation, class action, and general litigation defense matters. Ms. Cliff's pragmatic, down-to-earth approach identifies the legal liabilities and compliance risks for business teams, allowing for real life solutions in an increasing unpredictable regulatory and litigation environment. Ms. Cliff's long lasting relationship with her clients, often spanning decades, have proven her ability to navigate her clients through the many nuanced regulations and compliance requirements at the federal, state, county and local levels. 

Ms. Cliff has also amassed a broad based practice covering state and federal regulatory, franchise, licensing, advertising and distribution matters, where she has directed massive multi-state regulatory projects for major players in the automotive space, specializing on complex issues such as state-specific licensing, advertising, and regulatory frameworks. Recognized as an industry-leading specialist, Ms. Cliff is continuously sought for her knowledge within the automotive and technology start-up space. Ms. Cliff's regulatory work with industry newcomers, including startup electric vehicle manufacturers and internet based automotive companies, has helped identify and shape the direction of future law. 

Michele joo

Partner, CLIFF LLP

Michele Joo is a seasoned attorney with extensive experience overseeing legal compliance and directing legal matters for a multi-rooftop dealership owner. 

Ms. Joo specializes in managing dealership compliance by designing monitoring programs and spearheading initiatives to ensure adherence to vehicles, sales, F&I and advertising regulations. She has also played a vital role in uncovering and assisting with the resolution of employement embezzlement, leading to successful prosecution and incarceration.  
Before transitioning to her career in law, Ms. Joo spent a decade as a FHA/VA residential mortgage underwriter for numerous banks. 

Ms. Joo consults on day-to-day dealership compliance, operations and legal matters.

Angela rho

partner & chair, labor & employment

Angela Rho is a partner and chair of the Labor & Employment practice at CLIFF  LLP. Ms. Rho focuses on providing practical employment advice and counsel with an understanding of the operational challenges faced by dealership management. She regularly partners with human resource departments and dealership management to provide business-minded solutions to challenging employment issues and complying with California’s complex prevailing wage laws, including pay plans. Further, Ms. Rho routinely provides human resource training and works with clients to prepare and implement practical workplace policies to avoid litigation and ensure best practices.

In addition, Ms. Rho’s litigation practice focuses on the defense of wrongful termination, discrimination, and retaliation claims, as well as wage and hour actions. She has defended employers in state and federal court, and before federal and state agencies including the Department of Labor, Division of Labor Standards Enforcement, and Department of Fair Employment and Housing.

Prior to joining CLIFF LLP, Ms. Rho served as General Counsel and Director of Human Resources for a large privately-held automotive group in Northern California where she devoted a significant portion of her practice advising her dealerships on all areas of labor and employment, dealership operations, internal policies and procedures, and the defense of wrongful termination and wage and hour actions arising out of alleged violations of the California Labor Code.

Ms. Rho is a proud graduate of the NADA (National Automobile Dealers Association) Academy where she served as class president while honing her practical knowledge of the automotive industry and dealership operations.

Lisa L. Loveridge

of counsel, CLIFF LLP

Lisa L. Loveridge is a skilled trial attorney with extensive experience litigating all types of civil litigation matters in both state and federal courts throughout California. Ms. Loveridge has represented clients from the automotive, finance, hospitality, insurance industries as well as other general business, bankruptcy, insurance coverage and bath faith matters. 
 

With her vast trial experience, Ms. Loveridge leads CLIFF LLP's trial team in all aspects of complex litigation from inception through arbitration, mediation and/or trial, including pre-litigation negotiations, investigation, discovery, dispositive motions, trial preparation and trial. Additionally, Ms. Loveridge has successfully argued many appellate matters.  

As previous in-house counsel for a national insurance company, Ms. Loveridge has also conducted compliance audits of legal costs and fees of insurance defense firms.

HANA YU

senior paralegal, CLIFF LLP

As CLIFF LLP's senior paralegal, Hana Yu assists with all aspects of federal and state litigation and has extensive experience reviewing automotive advertising and leads the firm's paralegal team on all regulatory multi-state projects. 

Ms. Yu was previously a paralegal at a national law firm. Prior to becoming a paralegal, Ms. Yu worked as a kindergarten teacher in Southern California. 

Contract professionals

For larger projects, we call upon our network of highly credentialed contract attorneys and professionals carefully selected based on their years and depth of experience. Our contract team is a great resource allowing us to keep costs manageable in an ever-changing legal market.